How @USNavy kept the facts straight.
Posted on Sep 12, 2013
Story by Simon Rogers, Data Editor at Twitter.
As news of the Washington Navy Yard shooting began to spread, the @USNavy kept the facts straight on Twitter during a fast-moving situation.
The Navy initiated its flow of information almost immediately, with the first official confirmation just minutes after the shootings took place:
As the day progressed, @USNavy tweeted updates as soon as additional details became available. “It is important to be out there with the facts as you have them,” says Jason Kelly, director of emerging media at the U.S. Navy. “Within seconds of sending a Tweet, it was immediately being quoted by multiple news organizations. Twitter became the news wire on that day; the Navy’s Tweets were the news bulletins.”
Here’s how the @USNavy account’s Tweets became part of the story as interest on Twitter spiked with around 1,900 Tweets per minute by 2:13 p.m. ET:
In addition to the Navy, several local organizations turned to Twitter to offer relevant information. For instance, the D.C. police posted regularly throughout the day:
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